Forum 2016.6.8 Youngjin Yoo
Innovation Forum 2016.6.8 Youngjin Yoo (IMPP co-organized) Topic:“From Publishing to Printing: Immateriality of Digital Innovation andNew Business Models in the Generative Economy” Abstract:Digital innovation is rapidly re-shaping the economy as we know it. From Apple’s iPod and iPhone fundamentally disrupting music record and mobile phone service industries to Uber and AirBnB disrupting taxi and hotel industries, digital technology is upending traditional industries. Many start-up companies from Silicon Valley wants to be the “Uber” of yet another industry. Digital innovation has become the one of the topstrategic issues that garner CEOs’ attention. There remain, however, significant conceptual confusions concerning the exact nature of digital innovation. Existing literature focuses on the role…