Innovation Forum 2026.7.15 Joris Ebbers
Date:July 15(Wednesday), 2026from 17:00 to 18:30 Topic:“Cloaked in Data: How Creative Brokers Overcome Data Resistance in Media Format Development” Speaker:Joris Ebbers(Professor, Luiss Business School) Abstract:In the creative industries, big data and analytics have the potential to create insights into audience behavior and technological, cultural or content trends, offering new possibilities for rationally informing creative decisions. Yet our study of a data-rich media company known for producing internationally acclaimed formats reveals a striking contradiction: despite its strategic commitment to data-driven creativity and data’s potential to support idea generation and evaluation, data was routinely resisted by both creators and managers. This empirical surprise prompted an abductive inquiry into how data and creativity…