Category: IIR News

Date：July 15（Wednesday), 2026from 17:00 to 18:30 Topic:“Cloaked in Data: How Creative Brokers Overcome Data Resistance in Media Format Development” Speaker:Joris Ebbers(Professor, Luiss Business School) Abstract:In the creative industries, big data and analytics have the potential to create insights into audience behavior and technological, cultural or content trends, offering new possibilities for rationally informing creative decisions. Yet our study of a data-rich media company known for producing internationally acclaimed formats reveals a striking contradiction: despite its strategic commitment to data-driven creativity and data’s potential to support idea generation and evaluation, data was routinely resisted by both creators and managers. This empirical surprise prompted an abductive inquiry into how data and creativity…

Date：May 7（Thursday), 2026from 12:30 to 14:00 Topic:“When Does Digital Capability Enable Innovation Capability for Competitive Performance in an Emerging Economy? An Examination of Two Institutional Forces,” Speaker:Ruby P. Lee(Bob Sasser Professor & Director of The Rockwood School of Marketing, Herbert Wertheim College of Business, Florida State University) Speaker Bio:Dr. Ruby (Pui Wan) Lee is the Bob Sasser Professor of Marketing and director of the Dr. Persis E. Rockwood School of Marketing at Florida State University’s Herbert Wertheim College of Business. She also serves as Director of Global Initiatives, managing global student exchanges, faculty-led study abroad programs, and the creation of international non-degree-seeking student programs.Over the past 10 years of her…

Date： March 30（Monday), 2026 from 14:00 to 15:30 Topic: “Technoficing: From Idea to Measurement and Beyond” Speaker: Israr Qureshi (Professor of Digital Development and Social Entrepreneurship, Queen’s Business School, Queen’s University Belfast) Abstract: This research seminar traces the journey from ideas to measurement, illustrating how meaningful research emerges when scholars integrate grounded inquiry, rich ethnography, and rigorous measurement development. Using the phenomenon of technoficing—the creative adaptation and repurposing of technology for social good (Qureshi et al., 2021)—as an example, the session highlights how compelling research ideas often originate in the field through close observation, immersion, and engagement with real-world practice. Ethnographic and case-based methods help researchers identify novel concepts and…

Date: March 27 (Friday), 2026 from 11:30 to 13:00 Topic: “How to publish qualitative data in FT-listed journals” Speaker: Ricardo Azambuja (Associate Professor, EDHEC Business School, France) Venue: onsite IIR Meeting Space (Room#216) of the second floor of the IIR building Organizer: Padrón-Hernández, Ivar This forum is jointly organized by MIC (Management Innovation Research Center), Hitotsubashi Institute for Advanced Study. Deadline: 9:00, March 27, 2026 For registration, please click on “IIR Brown bag lunch seminar” below IIR Brown bag lunch seminar

Date：February 4（Wednesday), 2026from 10:30 to 12:30 Topic:“Intergenerational transfer of knowledge and skills in a long-lived family business : The Case of MinSokJu AnDong Soju” & “Further Research Proposal” Speaker:LEE Jiman (Professor, Yonsei University, School of Business / Visiting Researcher, Institute of Innovation Research, Hitotsubashi University) Venue:onsiteIIR Laboratory 2 (Room#219) of the second floor of the IIR building Organizer:Karube, Masaru This forum is jointly organized by MIC (Management Innovation Research Center), Hitotsubashi Institute for Advanced Study. Deadline:9:00, February 4, 2026 For registration, please click on “Innovation Forum” below. Innovation Forum