Hitotsubashi University Institute of Innovation Research

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Business Review Vol.71 No.4 SPR. 2024

Vol.71 No.4 SPR. 2024 (In Japanese) A leading management journal in Japanese,which builds a bridge between theory and practice. EDITED BYHitotsubashi University, Institute of Innovation ResearchPUBLISHED BYToyo Keizai Inc. Marketing beyond Online-offline Integration Chieko Minami“The Impact of Emerging New Technologies on Online Channel and Omni-channel Strategies“ Takumi Tagashira “Managing Retail Marketing Strategy in an Omnichannel Environment” Takashi Okutani“The Quest for Authentic Shopping Experience in the Era of Unified Commerce“ Tetsuya Aoki“Marketing Strategy for Online Platform: Learning from Big Data Analysis on YouTube“ Kyosuke Kusaka“Augmented Reality in Online Shopping: Applications and Effects“ Norio Imai “Expanding Relationships in Marketing: From a Digital Transformation Perspective“ ●Management with Comprehending (1)Daisuke Satoh ●Entrepreneurs Who Change the World…

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