Forum 2016.2.8 Hitoshi Mitsuhashi
Innovation Forum 2016.2.8 Hitoshi Mitsuhashi Topic:“Missing Contenders: Competitive Asymmetry and Organizational Inattentiveness to Potential Competitive Threats” Although previous research has suggested the possibility of firms not mutually recognizing each other as rivals (i.e., competitiveasymmetry) and cautioned managers that failing to recognize or missing identifying potential rivals can have detrimental consequences on organizational survival, little empirical effort has been made to explore why firms fail to consider other firms that view them as rivals (i.e., contenders). In this study, we posit that competitive asymmetry could be an unintentional or intentional consequence of two sequential and interdependent processes: noticing and classification. Using the 10-K data as to how firms view their own…