Hitotsubashi University Institute of Innovation Research

magicc Overview

The magicc program is a research project that seeks to address environmental issues, energy problems and economic concerns through the work of “academicians of business and management and scholars of innovation.” As its name indicates, the project places its emphasis on visiting corporate worksites and conducting research based upon an in-depth understanding of the realities of technology development and enterprise management from a “microeconomics point of view,” a characteristic that sets the program apart from the many other research endeavors that focus on environmental and energy problems. As a result of the Great East Japan Earthquake, Japan currently is grappling with three serious and contradictory problems concerning the environment (reduction of…

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