Business Review Vol.53 No.4, SPR. 2006
Vol.53 No.4, SPR. 2006 (In Japanese) A leading management journal in Japanese,which builds a bridge between theory and practice.EDITED BYHitotsubashi University, Institute of Innovation ResearchPUBLISHED BYToyo Keizai Inc. Strategies for Escaping from Commoditization Ken Kusunoki “Invisible Dimensions of Competitive Differentiation: Strategies for De-commoditization” Jeffrey L. Funk “De-Commoditization and New Industry Creation” Scott Anthony “Solving the Growth Equation” Masaki Ueno “Dual Nature of Modular Products” Yoshinori Fujikawa “Marketing toward Decommoditization” ●Column Takahiro Fujimoto ●Management of Decision Making Katsuhiko Nagase (6) ●Business Cases Hiroyuki Kuribayashi/Yoshio Ono ”PHOENIX Electric Co., Ltd.” Hiroshi Shimizu ”Southwest Airlines Co.” ●Management Forum Yukio Fujimaki (SEVEN & i Life Design Institute) Interviewed by Seiichiro Yonekura ●Porter Prize 2005 Emi Osono ●Critical…