Business Review Vol.54 No.2, AUT. 2006

Vol.54 No.2, AUT. 2006 (In Japanese)

A leading management journal in Japanese,
which builds a bridge between theory and practice.
Hitotsubashi University, Institute of Innovation Research
Toyo Keizai Inc.

Forefront of Services Sciences, Management and Engineering
Yoshinori Fujikawa/Carl Kay “Entrepreneurial Approach to Service Innovations: Addressing Changing Lifestyles in Japan”
Joji Ono “Managing Services Marketing by Customer Based Approach: Can the Firm Expand the Share of Wallet of Their Customer?”
Masahiro Imaeda “Two Different Approaches to Service Management: Advice for Manufacturers”
Tamio Arai/Yoshiki Shimomura “How to Accelerate Servicification on Manufacturing Products”
Kunihiko Niwa “Service Science: Multidisciplinary Approach for Creating Service”
Masakazu Toyoda “Aiming at the Reformation of the Service Policy”
Kenichiro Senoh “Five Issues on Service Management: From the Relationship between Service and Production to Post-Needs Based Business”
●Column “Nexus: Between Knowledge, Entrepreneur, and Market(2)”
 Kenichi Imai
●An Invitation to Network Thinking
 Toshihiko Nishiguchi (2)
●Business Cases
 Akira Takeishi/Tadafumi Kanayama/Tatsuya Mizuno ”Seiko Epson Corporation”
 Koichiro Kodama ”Yamaha Corporation”
●Management Forum
 Shoichiro Iwata (Askul Corporation)
 Interviewed by Seiichiro Yonekura
●Critical Eyes: Web 2.0
 Susumu Kanemune