Business Review Vol.66 No.3 WIN. 2018
Vol.66 No.3 WIN. 2018 (In Japanese) A leading management journal in Japanese,which builds a bridge between theory and practice. EDITED BYHitotsubashi University, Institute of Innovation ResearchPUBLISHED BYToyo Keizai Inc. NEW SCIENCE OF EIGYO Takeshi Nobe / Hiroaki Komatsu / Fumihiko Ikuine“The Reality and Possibility of ‘Eigyo’“ Nobuyuki Inamizu / Hidenori Sato“Current Status of Sales Studies and Problems of ‘Eigyo’ Studies:A Review of 18 Meta-Analysis Papers“ Nobuyuki Inamizu / Yukiomi Kaburaki“’Eigyo’ in Japan Clarified Through Data“ Yoshiaki Yamashiro“Building Organizational Capability in Sales and Marketing:Formation and Transfer of Optimal Organizational Routines“ Ryusuke Kosuge“The Path to Value Co-Creative Selling“York Date / Isamu Yamamoto“How Will AI Change Salespeople’s Work?“ ●Business Cases Kentaro Nobeoka /…