Business Review Vol.54 No.2, AUT. 2006
Vol.54 No.2, AUT. 2006 (In Japanese) A leading management journal in Japanese,which builds a bridge between theory and practice.EDITED BYHitotsubashi University, Institute of Innovation ResearchPUBLISHED BYToyo Keizai Inc. Forefront of Services Sciences, Management and Engineering Yoshinori Fujikawa/Carl Kay “Entrepreneurial Approach to Service Innovations: Addressing Changing Lifestyles in Japan” Joji Ono “Managing Services Marketing by Customer Based Approach: Can the Firm Expand the Share of Wallet of Their Customer?” Masahiro Imaeda “Two Different Approaches to Service Management: Advice for Manufacturers” Tamio Arai/Yoshiki Shimomura “How to Accelerate Servicification on Manufacturing Products” Kunihiko Niwa “Service Science: Multidisciplinary Approach for Creating Service” Masakazu Toyoda “Aiming at the Reformation of the Service Policy” Kenichiro Senoh…