Business Review Vol.57 No.4 SPR. 2010
Vol.57 No.4 SPR. 2010 (In Japanese) A leading management journal in Japanese,which builds a bridge between theory and practice.EDITED BYHitotsubashi University, Institute of Innovation ResearchPUBLISHED BYToyo Keizai Inc. Management of Technology for Value Creation Kentaro Nobeoka “Management of Technology to Capture Value: Importance of Non-functional Value” Ishii Junzo “Marketing Management of Emerging Values” Ken Kusunoki “Too Visible to Profit: Visibility Trap in Managing Innovation” Kentaro Nobeoka/Yasunari Takasugi “Creating Non-functional Value of Industrial Products: Keyence Case” Junji Miyahara “Changes of the Value-space in Past, Present and Future” Yoshihiko Enomoto “Strategic Implications on IBM’s IT Standards Policy” Ikujiro Nonaka/Koichiro Tokuoka “Business Model Innovation” ●Leaders of MOT (5) Hidemi Takasu (ROHM Co., Ltd.)…