Forum 2019.12.4 Michael Cusumano
Innovation Forum 2019.12.4 Michael Cusumano Topic:“The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power” Speaker:Michael Cusumano(Visiting Professor, IIR, Hitotsubashi University / Professor, MIT Sloan School of Management) Date:December 4th (Wednesday) 2019from 16:30 to 18:00 Place:IIR Laboratory 2 (Room#219) of the second floor of the IIR building Organizer:Yaichi Aoshima Abstract:This lecture summarizes some key findings from a new book by Michael Cusumano, Annabelle Gawer, and David Yoffie of the same title as the lecture. We will examine myths and realities associated with digital platforms – businesses that connect two or more market sides, and have supply or demand sides driven by network effects. Platform companies are…