Business Review Vol.61 No.4 SPR. 2014
Vol.61 No.4 SPR. 2014 (In Japanese) A leading management journal in Japanese,which builds a bridge between theory and practice. EDITED BYHitotsubashi University, Institute of Innovation ResearchPUBLISHED BYToyo Keizai Inc. Rethinking Customer Orientation: New Challenges in Practice to Create Customers Tadao KagonoThree Strategies for Leveraging Customer Value Kentaro Nobeoka / Yasunari TakasugiAuthentic Customer Value of Indusrial Products Management of Solution Value Creation Yukihiro AokiContemporary Perspectives in Consumer Research: New Directions and Critical Issues Kei KurikiDilemmas of Customer Orientation in Practice Joji OnoSmart Excellence: Customer Management through Focalization and Value Co-creation with Customer Mari YoshidaMarket Cultivation: A Case Study of TREE OF LIFE Co., Ltd. Co-Creating the Herb & Aromatherapy Market in…