Forum 2019.9.9 Youngjin YOO

Innovation Forum 2019.9.9 Youngjin YOO


Digital First: The Ontological Reversal and New Challenges for IS Research

Youngjin YOO

(Professor, Weatherhead School of Management, Case Western Reserve University)
September 9th (Monday)  2019
from 16:00 to 17:30
 IIR Laboratory 2 (Room#219) of the second floor of the IIR building
 Yaichi Aoshima 

The classical view of an information system is that it represents and reflects physical reality. 
We suggest this classical view is increasingly obsolete: digital technologies 
are now creating and shaping physical reality. 
We call this phenomenon the ontological reversal. 
The ontological reversal is where the digital version is created first, and the 
physical version second (if needed). 
This ontological reversal challenges us to think about the role of humans and technology in society.
It also challenges us to think about our role as IS scholars in this digital world
and what it means for our research agendas.