Forum 2018.7.10 Niraj S. Mankad
Innovation Forum 2018.7.10 Niraj S. Mankad Topic: “Open Innovation and Creation of Products and Services in the Media Economy” Speaker: Niraj S. Mankad (Assistant Professor, School of Business, FLAME University) Date: July 10th (Tuesday) 2018 from 12:40 to 14:10 Place: IIR Laboratory 2 (Room#219) of the second floor of the IIR building Organizer: Yaichi Aoshima Abstract:An important characteristic of media firms is the element of content embodied into their products and services. Media content is an amalgamation with ideas, art and culture at the core and manifested as the firm’s product or service. This article studies the creation of media products from an innovation management perspective and demonstrates how their…