Business Review Vol.54 No.1, SUM. 2006
Vol.54 No.1, SUM. 2006 (In Japanese) A leading management journal in Japanese,which builds a bridge between theory and practice.EDITED BYHitotsubashi University, Institute of Innovation ResearchPUBLISHED BYToyo Keizai Inc. Scientific Sales Force Management Makoto Matsuo “Learning from Experience: How Salespeople Gain Expertise” Joji Ono “Assessing the Profit-Chain Hypothesis: Which Is the Driver and Customer Behavior that Makes the Customer Relationship More Profitable?” Katsuyoshi Takashima “Fundamental Challenges in Sales Process Redesign” Manabu Ueda “An Attempt to Capture the Behavior Change of a Sales Organization” Takuro Yoda “Exploring the New Role of Brand in Business-to-Business Selling” Hidehiko Nishikawa “A Reassessment of the Theory of Assortment: The Case of MUJI” ●Column “Nexus: Between Knowledge,…