Business Review Vol.51 No.4, SPR. 2004

Vol.51 No.4, SPR. 2004 (In Japanese)

A leading management journal in Japanese,
which builds a bridge between theory and practice.
EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.

Essentials of Technology Management

Toshiaki Ikoma “Management of Technology for Maximizing Corporate Value” Robert E. Cole “Evolution of MOT as Seen Through the Experience of UC Berkeley’s MOT Program” Masahiro Hashimoto “Policy for Promoting MOT Education in Japan: A New Human Resource Development Scheme Made Possible by Academia-Industry Cooperation” Susumu Kohyama “Implications of Technology Innovation and MOT for the Semiconductor Industry” Richard A. Gottscho “Research to Technology Management: Lessons Learned”

●Column

Tadao Kagono

●An Invitation to Strategic Finance

Makoto Nakano/Toyohiko Hachiya (5)

●Branding in China

Ichiro Furukawa (1)

●Business Cases

Seiichiro Yonekura/ Kunio Kasai”Freshness”

Yuji Horikawa”Ebara Corporation.”

●Management Forum

Tadao Ando 　Interviewed by Seiichiro Yonekura

●Porter Prize 2003

Emi Osono

●Critical Eyes: Organizational Learning

Fumie Ando