Business Review Vol.51 No.3, WIN. 2003

Vol.51 No.3, WIN. 2003 (In Japanese)

A leading management journal in Japanese,
which builds a bridge between theory and practice.
Hitotsubashi University, Institute of Innovation Research
Toyo Keizai Inc.

Management of Intangible Assets
Kunio Ito “New Phases of Corporate Brand Management”
Kazuo Ichijo “Knowledge-based Management and Organization: Holistic View on Knowledge Management”
Yasuhiko Uchida “Management Utilizing Intellectual Capital: In Search for New Japanese Style of Management with a Capability of Continuous Innovation”
Akiya Nagata “Toward the Intellectual Property Management Integrated into Innovation Process”
Satoshi Akutsu “The Essence of Brand Value Management”
Tetsuyuki Kagaya “Disclosures about Intangible Assets and Investor Relations”
Ikujiro Nonaka/Noboru Konno “Toward the Theory of Knowledge-based Firm: Perspectives and Proposition”
 Tadao Kagono
●An Invitation to Strategic Finance
 Toyohiko Hachiya/Makoto Nakano (4)
●Business Cases
 Ken Kusunoki/Shouji Yamanaka “World Co., Ltd.”
 Chikako Takanashi “Fuji Electric Retail Systems Co., Ltd.”
●Management Forum
 Takeshi Niinami (Lawson, Inc.),
 Interviewed by Seiichiro Yonekura
●Critical Eyes: Ubiquitous
 Tsukasa Ogino