Business Review Vol.54 No.2, AUT. 2006

Vol.54 No.2, AUT. 2006 (In Japanese)

A leading management journal in Japanese,
which builds a bridge between theory and practice.
EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.

Forefront of Services Sciences, Management and Engineering

Yoshinori Fujikawa/Carl Kay “Entrepreneurial Approach to Service Innovations: Addressing Changing Lifestyles in Japan” Joji Ono “Managing Services Marketing by Customer Based Approach: Can the Firm Expand the Share of Wallet of Their Customer?” Masahiro Imaeda “Two Different Approaches to Service Management: Advice for Manufacturers” Tamio Arai/Yoshiki Shimomura “How to Accelerate Servicification on Manufacturing Products” Kunihiko Niwa “Service Science: Multidisciplinary Approach for Creating Service” Masakazu Toyoda “Aiming at the Reformation of the Service Policy” Kenichiro Senoh “Five Issues on Service Management: From the Relationship between Service and Production to Post-Needs Based Business”

●Column “Nexus: Between Knowledge, Entrepreneur, and Market(2)”

Kenichi Imai

●An Invitation to Network Thinking

Toshihiko Nishiguchi (2)

●Business Cases

Akira Takeishi/Tadafumi Kanayama/Tatsuya Mizuno　”Seiko Epson Corporation”

Koichiro Kodama　”Yamaha Corporation”

●Management Forum

Shoichiro Iwata (Askul Corporation) 　Interviewed by Seiichiro Yonekura

●Critical Eyes: Web 2.0

Susumu Kanemune