Business Review Vol.59 No.3 WIN. 2011

Vol.59 No.3 WIN. 2011 (In Japanese)

A leading management journal in Japanese,
which builds a bridge between theory and practice.
EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.

Emerging Market Strategies in India

Yoshihiko Iwadare “Continuity and Changes of Lifestyle in India” Nobutaka Suzuki Junjiro Shintaku “Business Strategy of Industrial Goods Industry in Indian Market” Park Young Won Tomofumi Amano “The Localization Strategy of Korean Firms in India: In Comparison with Japanese Firms” Prajakta Khare “The Evolution of India’s Auto Industry: Growth of Auto Makers and Adverse Effects on Small Component Manufacturers in the Light of Industrial Policies” Li Zejian “Towards a New Age of Indian Automotive Market:　Market Life-cycle and Products Strategies for Emerging Markets” Takashi Shimada “Suzuki’s Indian Dream: Looking for a Blue Ocean Somewhere but America”

●Business Cases

Yaichi Aoshima／Makoto Kitamura 　 “Seiko Epson”

Makoto Ikeuchi／Hideki Karino ／Shin Shimizu／Shinsuke Takeda／Yu Ryu 　 “Kyoto Municipal Horikawa Senior High School”

●Critical Eyes: Tunneling

Hidehiko Nishikawa

●Leaders of MOT (13)

Seiichi Kiyama(Sanyo Electric Corporation)

●Frontiers in Service Management(6)

Yoshinori Fujikawa

●The Story of the Accidental Innovations(2)

Kiyonori Sakakibara

●From My Bookshelf

Junzo Ishii

Tatsuhiko Inoue

●Management Forum

Sinha Sanjeev (President of Sun and Sands Advisors Co.,Ltd)) 　Interviewed by Seiichiro Yonekura

●To the Memory of Steeve Jobs

Yaichi Aoshima／Akira Takeishi／Kentaro Nobeoka／Seiichiro Yonekura

●Article

Yoshihiro Eshima 　”Entrepreneurial Strategic Orientation as the Strategic Engine for the Growth of Small Firms”