Business Review Vol.67 No.2 AUT. 2019

Vol.67 No.2 AUT. 2019 (In Japanese)

A leading management journal in Japanese,
which builds a bridge between theory and practice.

EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.

Foresight and Corporate Management

Naohiro Shichijo
“Government Foresight Activities in Foreign Countries“

Akihisa Yahata / Yuichi Washida
“A Study on the Accuracy of the Scenarios Created by the Horizon Scanning Method

Yasunori Tokiyoshi / Keigo Awata
“Application of Foresight Methodology to Establish Corporate Vision

Naoaki Kitta / Keigo Awata
“A Historical View of Corporate Foresight in Global Companies

Shigeki Saito / Yuki Taoka
“Engineering Design and Foresight

Kazuhiro Kojima / Kohtaro Ohba
“AIST Design School and Learning by Foresight :
Practice and Challenge of Design School

Fumihiro Kajikawa / Kaori Nemoto / Yuichi Washida
“Utilizing ‘Future Chronology’ as a New Method of Policy Making“

 

●Brand Management by All Stakeholders (3)
  Satoko Suzuki

 
●Business Cases
  Satoko Suzuki / Naoko Nogamoto
 “Néstle Japan : Mass Brand KitKat’s Premiumization Strategy
 
 Masaru Karube / Shinya Kobayashi / Rino Onodera / Gao Ryuijia
 “Mamasquare: How Stay-at-home Moms can Play the Leading Role in Society
 
 
●Management Forum
  Hiroki Kitagawa / Yoshitaka Shibata
 (General Manager, Global Center for Social Innovation Tokyo, R&D Group, Hitachi,Ltd. /
Hitachi, Ltd. Global – Unit Lead/Senior Designer of Vision Design Project,
Global Center for Social Innovation
)
  Interviewed by Seiichiro Yonekura / Yuichi Washida