Vol.67 No.2 AUT. 2019 (In Japanese)
A leading management journal in Japanese,
which builds a bridge between theory and practice.
EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.
Foresight and Corporate Management
Naohiro Shichijo
“Government Foresight Activities in Foreign Countries“
Akihisa Yahata / Yuichi Washida
“A Study on the Accuracy of the Scenarios Created by the Horizon Scanning Method“
Yasunori Tokiyoshi / Keigo Awata
“Application of Foresight Methodology to Establish Corporate Vision“
Naoaki Kitta / Keigo Awata
“A Historical View of Corporate Foresight in Global Companies“
Shigeki Saito / Yuki Taoka
“Engineering Design and Foresight“
Kazuhiro Kojima / Kohtaro Ohba
“AIST Design School and Learning by Foresight :
Practice and Challenge of Design School“
Fumihiro Kajikawa / Kaori Nemoto / Yuichi Washida
“Utilizing ‘Future Chronology’ as a New Method of Policy Making“
●Brand Management by All Stakeholders (3)
Satoko Suzuki
“Néstle Japan : Mass Brand KitKat’s Premiumization Strategy“
“Mamasquare: How Stay-at-home Moms can Play the Leading Role in Society“
(General Manager, Global Center for Social Innovation Tokyo, R&D Group, Hitachi,Ltd. /
Hitachi, Ltd. Global – Unit Lead/Senior Designer of Vision Design Project,
Global Center for Social Innovation)