日時：
２０２６年５月７日（木）１２：３０～１４：００
論題：
“When Does Digital Capability Enable Innovation Capability for Competitive Performance in an Emerging Economy? An Examination of Two Institutional Forces,”
講演者：
Ruby P. Lee
(Bob Sasser Professor & Director of The Rockwood School of Marketing, Herbert Wertheim College of Business, Florida State University)
講演者紹介：
Dr. Ruby (Pui Wan) Lee is the Bob Sasser Professor of Marketing and director of the Dr. Persis E. Rockwood School of Marketing at Florida State University’s Herbert Wertheim College of Business. She also serves as Director of Global Initiatives, managing global student exchanges, faculty-led study abroad programs, and the creation of international non-degree-seeking student programs.
Over the past 10 years of her career, Lee has received numerous research awards from prestigious organizations such as the Marketing Science Institute, Penn State University’s ISBM, and the American Marketing Association, and she has published her work in premier journals such as Journal of Marketing, International Journal of Research in Marketing, Decision Sciences, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Industrial Marketing Management, Journal of World Business and Journal of International Marketing, among others. Lee serves on multiple journal editorial boards, including the Journal of Product Innovation Management, Journal of World Business, Journal of International Marketing, Industrial Marketing Management, and others.
言語：英語
開催場所：
※対面開催
一橋大学イノベーション研究センター１階・第１ IIRラボ
(Room #119)
幹事：
吉岡（小林）徹 （イノベーション研究センター）
共催：
社会科学高等研究院マネジメント・イノベーション研究センター (HIAS MIC)
申込締め切り：
フォーラム当日 ９：００