Innovation Forum 2026.3.30 Israr Qureshi
Date: March 30(Monday), 2026 from 14:00 to 15:30 Topic: “Technoficing: From Idea to Measurement and Beyond” Speaker: Israr Qureshi (Professor of Digital Development and Social Entrepreneurship, Queen’s Business School, Queen’s University Belfast) Abstract: This research seminar traces the journey from ideas to measurement, illustrating how meaningful research emerges when scholars integrate grounded inquiry, rich ethnography, and rigorous measurement development. Using the phenomenon of technoficing—the creative adaptation and repurposing of technology for social good (Qureshi et al., 2021)—as an example, the session highlights how compelling research ideas often originate in the field through close observation, immersion, and engagement with real-world practice. Ethnographic and case-based methods help researchers identify novel concepts and…