Business Review Vol.50 No.3, WIN. 2002
Vol.50 No.3, WIN. 2002 (In Japanese) A leading management journal in Japanese,which builds a bridge between theory and practice.EDITED BYHitotsubashi University, Institute of Innovation ResearchPUBLISHED BYToyo Keizai Inc. Toward Further Understanding of Consumer Behavior and Marketing Strategy Chieko Minami “Consumer Symbolism and Interpretive Approach” Akira Shimizu “Consumer’s Decision Making Process and Marketing Strategies” Takaho Ueda “Price Management and Psychology” Yoshito Maruoka “The Means-End Chain Approach to Understanding Consumer Behavior” Yutaka Hamaoka “Understanding Active Consumer: Building Block for Coevolutionary Marketing” Katahira/Yamamoto “Net or Die: A Consumer-driven Marketing Model for the Internet Age” ●Column Ikujiro Nonaka ●Industry Report Jun Sato ●Perspectives in Management Research: Administrative Behavioral Science Kiyoshi Takahashi/Toshihiro Kanai(5) ●Perspectives in…