Business Review Vol.55 No.2, AUT. 2007

Hitotsubashi Buisiness Review

Vol.55 No.2, AUT. 2007 (In Japanese)

A leading management journal in Japanese,
which builds a bridge between theory and practice.
EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.

Design and Competitiveness
Patrick Reinmoeller/Seiichiro Yonekura “Corporate Resilience by Design: Managing Design Innovation”
Shiro Nakamura “Design as Corporate Resource: Design Management within the Automotive Industry”
Michio Yoshida “Design Strategies at Samsung Electronics”
Takashi Odajima “Design as Identity Strategy: A Practical Study of the Brand Identity Strategy for NTT DoCoMo”
Naohito Okude “Design Thinking and Management of Creative Innovation”
Tomoko Watanabe “Strategy Using Intellectual Property to Support Competitiveness of Design”
●Column “The Last Words of Professor Alfred D. Chandler, Jr.(2)”
　Alfred D. Chandler, Jr.
●An Invitation to Network Thinking
　Toshihiko Nishiguchi (6)
●Business Cases
　Akira Takeishi／Youngjae Koh／Kenichi Furukawa／Hideaki Kodu
　 “Matsushita Electric Industrial Co., Ltd.”
　Sow Hirano/Masaru Karube　
　 “JFE Steel Corporation”
●Management Forum
　Naoto Fukasawa (Product Designer)
　Interviewed by Seiichiro Yonekura
●Critical Eyes: Behavioral Finance
　Hideaki Shirane
●Article “Organizational Management on Demand Forecasting: A Case Study of Kao Corporation”
　Mikihisa Nakano／Nobunori Oji