Vol.61 No.4 SPR. 2014 (In Japanese)
A leading management journal in Japanese,
which builds a bridge between theory and practice.
EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.
Rethinking Customer Orientation: New Challenges in Practice to Create Customers
Tadao Kagono
Three Strategies for Leveraging Customer Value
Kentaro Nobeoka / Yasunari Takasugi
Authentic Customer Value of Indusrial Products Management of Solution Value Creation
Yukihiro Aoki
Contemporary Perspectives in Consumer Research: New Directions and Critical Issues
Kei Kuriki
Dilemmas of Customer Orientation in Practice
Joji Ono
Smart Excellence: Customer Management through Focalization and Value Co-creation with Customer
Mari Yoshida
Market Cultivation: A Case Study of TREE OF LIFE Co., Ltd. Co-Creating the Herb & Aromatherapy Market in Japan
●Critical Eyes: Corporate Turnaround
Michiko Ashizawa
●Leaders of MOT
Ikuo Maeda
●Business Cases
Kentaro Nobeoka / Ken kuriki /Makoto Fujii
“Sysmex Corporation”
Global Leadership through Customer Value Orientation
Seiichiro Yonekura / Seongmi Kim
“COCA-COLA(JAPAN)COMPANY,LIMITED”
Peak-shift Vending Machine: The energy Crisis after 3.11 and Coca Cola, Japan
●The Management is Stranger than the Theoretical（１）
Hideki Yoshihara
●Management Forum
Akira Morikawa
Interviewed by Seiichiro Yonekura
●Porter Prize 2013
Emi Osono / Seiko Yamazaki
●From My Bookshelf
Mami Taniguchi
Katsuhiko Shimizu