Business Review Vol.71 No.4 SPR. 2024

Vol.71 No.4 SPR. 2024 (In Japanese)

A leading management journal in Japanese,
which builds a bridge between theory and practice.

Hitotsubashi University, Institute of Innovation Research
Toyo Keizai Inc.

Marketing beyond Online-offline Integration

Chieko Minami
“The Impact of Emerging New Technologies on Online Channel and Omni-channel Strategies“

Takumi Tagashira 
“Managing Retail Marketing Strategy in an Omnichannel Environment”

Takashi Okutani
“The Quest for Authentic Shopping Experience in the Era of Unified Commerce

Tetsuya Aoki
“Marketing Strategy for Online Platform: Learning from Big Data Analysis on YouTube

Kyosuke Kusaka
“Augmented Reality in Online Shopping: Applications and Effects

Norio Imai 
“Expanding Relationships in Marketing: From a Digital Transformation Perspective

●Management with Comprehending (1)
Daisuke Satoh

●Entrepreneurs Who Change the World (18)
Kenji Ito
  Interviewed by Yaichi Aoshima / Masatoshi Fujiwara

●Introduction to Strategic Human Resource Management (3)
Tomoyuki Shimanuki

 ●Business Cases
Satoko Suzuki
“Oki Electric Industry Co., Ltd.: Penetration of design thinking and realization of all-participant innovation

Ken Ohkura / Keisuke Hori
 “Miyashita Sake Brewery

Ayano Nishihara Hirose / Reo Naganawa
 “Kao Corporation

●Management Forum
Hiroshi Mikitani
(Rakuten Group, Inc.
 Representative Director, Chairman, President and CEO
  Interviewed by Seiichiro Yonekura