Vol.71 No.4 SPR. 2024 (In Japanese)
A leading management journal in Japanese,
which builds a bridge between theory and practice.
EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.
Marketing beyond Online-offline Integration
Chieko Minami
“The Impact of Emerging New Technologies on Online Channel and Omni-channel Strategies“
Takumi Tagashira
“Managing Retail Marketing Strategy in an Omnichannel Environment”
Takashi Okutani
“The Quest for Authentic Shopping Experience in the Era of Unified Commerce“
Tetsuya Aoki
“Marketing Strategy for Online Platform: Learning from Big Data Analysis on YouTube“
Kyosuke Kusaka
“Augmented Reality in Online Shopping: Applications and Effects“
Norio Imai
“Expanding Relationships in Marketing: From a Digital Transformation Perspective“
●Management with Comprehending (1)
Daisuke Satoh
●Entrepreneurs Who Change the World (18)
Kenji Ito
Interviewed by Yaichi Aoshima / Masatoshi Fujiwara
●Introduction to Strategic Human Resource Management (3)
Tomoyuki Shimanuki
●Business Cases
Satoko Suzuki
“Oki Electric Industry Co., Ltd.: Penetration of design thinking and realization of all-participant innovation“
Ken Ohkura / Keisuke Hori
“Miyashita Sake Brewery“
Ayano Nishihara Hirose / Reo Naganawa
“Kao Corporation“
●Management Forum
Hiroshi Mikitani
(Rakuten Group, Inc.
Representative Director, Chairman, President and CEO)
Interviewed by Seiichiro Yonekura