Vol.66 No.3 WIN. 2018 (In Japanese)
A leading management journal in Japanese,
which builds a bridge between theory and practice.
EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.
NEW SCIENCE OF EIGYO
Takeshi Nobe / Hiroaki Komatsu / Fumihiko Ikuine
“The Reality and Possibility of ‘Eigyo’“
Nobuyuki Inamizu / Hidenori Sato
“Current Status of Sales Studies and Problems of ‘Eigyo’ Studies:
A Review of 18 Meta-Analysis Papers“
Nobuyuki Inamizu / Yukiomi Kaburaki
“’Eigyo’ in Japan Clarified Through Data“
Yoshiaki Yamashiro
“Building Organizational Capability in Sales and Marketing:
Formation and Transfer of Optimal Organizational Routines“
Ryusuke Kosuge
“The Path to Value Co-Creative Selling“
York Date / Isamu Yamamoto
“How Will AI Change Salespeople’s Work?“
“Gogoro: Innovation of New Smart Electric Scooter“
“Custom Tailor Ginza Eikokuya: Processes to succeed the family business with improvements in performance“
●Essay
Ikujiro Nonaka
“Toward Phenomenological Management“
●International Standardization from JAPAN (5)
Manabu Eto / Yuichi Washida
(President and CEO, euglena Co., Ltd.)