Vol.66 No.2 AUT. 2018 (In Japanese)
A leading management journal in Japanese,
which builds a bridge between theory and practice.
EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.
THE FUTURES OF EVs
Yasuhiro Daisho
“Perspectives on Environmental and Energy Issues of Motor Vehicles: With a Focus on Electrifying the Vehicles“
Noboru Sato
“Industrial Business Trends towards Automobile Electrification and Their Competitiveness“
Satoshi Nagashima
“The Futuer of Mega Trend “CASE” from Europe: New Mobility Society Japan Will Lead“
Long Ke / Hideko Kono
“The Challenges and Strategies of Chinese Automobile Industries: the Possibility to Develop EV in China“
Kiyoshi Fujiwara / Masayuki Motohashi
“Ideal Vehicle Electrification by Vehicle Manufacturer: Mazda’s Solution for Ideal Electric Vehicle Society“
Takahiro Fujimoto
“An Architectural Analysis of Green Vehicles in Future: The Possibility of Their Diversity“
Kentaro Nobeoka / Kan Matsuoka
“Customer Value of Automobile: Global Trends of Non-Functional Value“
Interviewed by Takahiro Fujimoto, Kentaro Nobeoka and Yaichi Aoshima
●Special Interview
Ulrich Hackenberg (Former Technology Development Officer, Volkswagen)
(Executive Vice President, TOYOTA MOTOR CORPORATION)
●Business Cases
“Challenge and Evolution: Panasonic Home Appliances Refrigerator (Wuxi) Co., Ltd“
“Kyowa Hakko Bio: Promoting Innovation towards ‘Goodness’“
“Has Your Miles Davis Come?: The High-End Audio Equipment Market From Performativity“