Business Review Vol.66 No.2 AUT. 2018

Vol.66 No.2 AUT. 2018 (In Japanese)

A leading management journal in Japanese,
which builds a bridge between theory and practice.

Hitotsubashi University, Institute of Innovation Research
Toyo Keizai Inc.


Yasuhiro Daisho
“Perspectives on Environmental and Energy Issues of Motor Vehicles: With a Focus on Electrifying the Vehicles“

Noboru Sato
“Industrial Business Trends towards Automobile Electrification and Their Competitiveness

Satoshi Nagashima
“The Futuer of Mega Trend “CASE” from Europe: New Mobility Society Japan Will Lead

Long Ke / Hideko Kono
“The Challenges and Strategies of Chinese Automobile Industries: the Possibility to Develop EV in China

Kiyoshi Fujiwara / Masayuki Motohashi
“Ideal Vehicle Electrification by Vehicle Manufacturer: Mazda’s Solution for Ideal  Electric Vehicle Society

Takahiro Fujimoto
“An Architectural Analysis of Green Vehicles in Future: The Possibility of Their Diversity

Kentaro Nobeoka / Kan Matsuoka
“Customer Value of Automobile: Global Trends of Non-Functional Value

●Leaders of MOT
  Hiroki Isobe (Alliance Global Director, Nissan Motor Corporation)
  Interviewed by Takahiro Fujimoto, Kentaro Nobeoka and Yaichi Aoshima

●Special Interview
  Ulrich Hackenberg (Former Technology Development Officer, Volkswagen)

●From My Bookshelf
  Masato Itohisa
●Management Forum
  Shigeki Terashi
 (Executive Vice President, TOYOTA MOTOR CORPORATION
  Interviewed by Seiichiro Yonekura, Kentaro Nobeoka and Takahiro Fujimoto

●Business Cases
  Masaru Karube / Daisuke Uchida
 “Challenge and Evolution: Panasonic Home Appliances Refrigerator (Wuxi) Co., Ltd
 Ayano (Hirose) Nishihara
 “Kyowa Hakko Bio: Promoting Innovation towards ‘Goodness’
●Special Contribution
  Tsutomu Nakano
“Has Your Miles Davis Come?: The High-End Audio Equipment Market From Performativity
●FinTech Revolution and Innovation (5)
  Mikiharu Noma / Tsutomu Fujita
●International Standardization from JAPAN (4)
  Manabu Eto / Yuichi Washida