Vol.53 No.4, SPR. 2006 (In Japanese)

A leading management journal in Japanese,
which builds a bridge between theory and practice.
EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.

Strategies for Escaping from Commoditization

Ken Kusunoki “Invisible Dimensions of Competitive Differentiation: Strategies for De-commoditization” Jeffrey L. Funk “De-Commoditization and New Industry Creation” Scott Anthony “Solving the Growth Equation” Masaki Ueno “Dual Nature of Modular Products” Yoshinori Fujikawa “Marketing toward Decommoditization”

●Column

Takahiro Fujimoto

●Management of Decision Making

Katsuhiko Nagase (6)

●Business Cases

Hiroyuki Kuribayashi／Yoshio Ono　”PHOENIX Electric Co., Ltd.”

Hiroshi Shimizu　”Southwest Airlines Co.”

●Management Forum

Yukio Fujimaki (SEVEN & i Life Design Institute) 　Interviewed by Seiichiro Yonekura

●Porter Prize 2005

Emi Osono

●Critical Eyes: Information Security

Shuji Kawaguchi