日時：
２０２６年７月１５日（木）１７：００～１８：３０
論題：
“Cloaked in Data: How Creative Brokers Overcome Data Resistance in Media Format Development”
講演者：
Joris Ebbers
(Professor, Luiss Business School)
講演者紹介：
Joris Ebbers is Full Professor of Entrepreneurship and Innovation at Luiss Business School in Rome and Academic Director of the Luiss Business School Amsterdam Hub. Previously, he served as Associate Professor of Entrepreneurship and Innovation at the University of Amsterdam Business School, where he also held the role of Deputy Head of Section. His research and teaching focus on entrepreneurship, social networks, organization, and strategy, particularly in the context of creative industries and startups and scale-ups. His work has been published in leading academic journals including Journal of Business Venturing, Entrepreneurship Theory & Practice, Small Business Economics, Technovation, Organization Studies, Human Relations, Harvard Business Review, International Journal of Research in Marketing, Journal of Cultural Economics, Strategic Organization, and European Management Review.
要旨：
In the creative industries, big data and analytics have the potential to create insights into audience behavior and technological, cultural or content trends, offering new possibilities for rationally informing creative decisions. Yet our study of a data-rich media company known for producing internationally acclaimed formats reveals a striking contradiction: despite its strategic commitment to data-driven creativity and data’s potential to support idea generation and evaluation, data was routinely resisted by both creators and managers. This empirical surprise prompted an abductive inquiry into how data and creativity coexist in practice. Drawing on a 26-month qualitative study, we find that creators and managers resisted data because they perceived data as uninspiring, unreliable, or unconvincing in creative work. Instead, we reveal how creative brokers—who operate at the intersection of idea generation and evaluation—perform strategic work to overcome data resistance through a patterned, time-sensitive repertoire of inspiring, guiding, and legitimizing tactics. These tactics combine into three temporal pathways through which brokers render data meaningful without provoking resistance. Our findings reveal how data becomes workable in creative organizations through the strategic work of creative brokers, thereby extending brokerage theory and recasting data as a processual mechanism through which brokers can reconcile intuition-rationality tensions.
言語：英語
開催場所：
※対面開催
一橋大学イノベーション研究センター２階・第２ IIRラボ
(Room #219)
幹事：
吉岡（小林）徹 （イノベーション研究センター）
共催：
社会科学高等研究院マネジメント・イノベーション研究センター (HIAS MIC)
申込締め切り：
フォーラム当日 ９：００