![](\"http:\/\/4.bp.blogspot.com\/-Z9UIFVz5Z38\/UyE4tMzHdeI\/AAAAAAAABzE\/bXYUVYzfRig\/s1600\/br61-04.jpg\")
<\/a><\/div>\nA leading management journal in Japanese,
which builds a bridge between theory and practice.<\/p>\n
EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.<\/p>\n
Rethinking Customer Orientation: New Challenges in Practice to Create Customers<\/b><\/span><\/p>\n Tadao Kagono<\/b><\/span> Kentaro Nobeoka \/ Yasunari Takasugi<\/b><\/span> Yukihiro Aoki<\/b><\/span> Kei Kuriki<\/b><\/span> Joji Ono<\/b><\/span> Mari Yoshida<\/b><\/span> \u25cfCritical Eyes: Corporate Turnaround<\/b><\/span> \u25cfLeaders of MOT<\/b><\/span> \u25cfBusiness Cases<\/b><\/span> \u3000 Seiichiro Yonekura \/ Seongmi Kim<\/b><\/span> \u25cfThe Management is Stranger than the Theoretical\uff08\uff11\uff09<\/b><\/span> \u25cfManagement Forum<\/b><\/span> \u25cfPorter Prize 2013<\/b><\/span> \u25cfFrom My Bookshelf<\/b><\/span> Vol.61 No.4 SPR. 2014 (In Japanese) A leading management journal in Japanese,which builds a bridge between theory and practice. EDITED BYHitotsubashi University, Institute of Innovation ResearchPUBLISHED BYToyo Keizai Inc. Rethinking Customer Orientation: New Challenges in Practice to Create Customers Tadao KagonoThree Strategies for Leveraging Customer Value Kentaro Nobeoka \/ Yasunari TakasugiAuthentic Customer Value of Indusrial Products Management of Solution Value Creation Yukihiro AokiContemporary Perspectives in Consumer Research: New Directions and Critical Issues Kei KurikiDilemmas of Customer Orientation in Practice Joji OnoSmart Excellence: Customer Management through Focalization and Value Co-creation with Customer Mari YoshidaMarket Cultivation: A Case Study of TREE OF LIFE Co., Ltd. Co-Creating the Herb & Aromatherapy Market in…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"","vkexunit_cta_each_option":"","footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-5927","post","type-post","status-publish","format-standard","hentry","category-hitotsubashi-buisiness-review","category-iir-news"],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/posts\/5927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/comments?post=5927"}],"version-history":[{"count":0,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/posts\/5927\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/media?parent=5927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/categories?post=5927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/tags?post=5927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Three Strategies for Leveraging Customer Value<\/p>\n
Authentic Customer Value of Indusrial Products Management of Solution Value Creation<\/p>\n
Contemporary Perspectives in Consumer Research: New Directions and Critical Issues<\/p>\n
Dilemmas of Customer Orientation in Practice<\/p>\n
Smart Excellence: Customer Management through Focalization and Value Co-creation with Customer<\/p>\n
Market Cultivation: A Case Study of TREE OF LIFE Co., Ltd. Co-Creating the Herb & Aromatherapy Market in Japan<\/p>\n
\u3000Michiko Ashizawa<\/b><\/span><\/p>\n
\u3000Ikuo Maeda<\/b><\/span><\/p>\n
\u3000Kentaro Nobeoka \/ Ken kuriki \/Makoto Fujii<\/b><\/span>
\u3000 “Sysmex Corporation”
Global Leadership through Customer Value Orientation<\/p>\n
\u3000 “COCA-COLA(JAPAN)COMPANY,LIMITED”
Peak-shift Vending Machine: The energy Crisis after 3.11 and Coca Cola, Japan<\/p>\n
Hideki Yoshihara<\/b><\/span><\/p>\n
\u3000Akira Morikawa<\/b><\/span>
\u3000Interviewed by Seiichiro Yonekura<\/b><\/span><\/p>\n
Emi Osono \/ Seiko Yamazaki<\/b><\/span><\/p>\n
Mami Taniguchi<\/b><\/span>
\u3000Katsuhiko Shimizu<\/b><\/span><\/p>\n