{"id":14182,"date":"2025-09-24T09:52:19","date_gmt":"2025-09-24T00:52:19","guid":{"rendered":"https:\/\/www.iir.hit-u.ac.jp\/en\/?p=14182"},"modified":"2026-02-12T09:31:57","modified_gmt":"2026-02-12T00:31:57","slug":"info-20250922","status":"publish","type":"post","link":"https:\/\/www.iir.hit-u.ac.jp\/en\/2025\/09\/24\/info-20250922\/","title":{"rendered":"Tohru Yoshioka-Kobayashi, Associate Professor received 2025 JPIM Research Forum Best Paper Award"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14182\" class=\"elementor elementor-14182\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24b2002 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24b2002\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15659f8\" data-id=\"15659f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6d95a5 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"f6d95a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/Tohru1_JPIM_RF2025.jpg\" class=\"attachment-large size-large wp-image-14192\" alt=\"\" srcset=\"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/Tohru1_JPIM_RF2025.jpg 800w, https:\/\/www.iir.hit-u.ac.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/Tohru1_JPIM_RF2025-300x225.jpg 300w, https:\/\/www.iir.hit-u.ac.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/Tohru1_JPIM_RF2025-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-84b1156\" data-id=\"84b1156\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2877f36 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2877f36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"390\" height=\"358\" src=\"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/Tohru1_JPIM_RF2025-3.jpg\" class=\"attachment-large size-large wp-image-14185\" alt=\"\" srcset=\"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/Tohru1_JPIM_RF2025-3.jpg 390w, https:\/\/www.iir.hit-u.ac.jp\/en\/wp-content\/uploads\/sites\/2\/2025\/09\/Tohru1_JPIM_RF2025-3-300x275.jpg 300w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5d0ce0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5d0ce0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbfeed4\" data-id=\"bbfeed4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94f8adb elementor-widget elementor-widget-text-editor\" data-id=\"94f8adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tohru Yoshioka-Kobayashi, Associate Professor, has been awarded the Best Paper Award at the 2025 JPIM Research Forum, organized by the Product Development and Management Association (PDMA). His conference paper was recognized for its significant contribution to the field of product development and innovation management.<br \/>This achievement underscores IIR\u2019s commitment to advancing research with international impact, bridging academia and business practice.<\/p><p><span style=\"color: #0000ff;\"><strong>Organization:<\/strong><\/span><br \/>The Product Development and Management Association<\/p><p><span style=\"color: #0000ff;\"><strong>Award:<\/strong><\/span><br \/>2025 JPIM Research Forum Best Paper Award<\/p><p><span style=\"color: #0000ff;\"><strong>Date:<\/strong><\/span><br \/>September 13, 2025 (Chicago, USA)<\/p><p><span style=\"color: #0000ff;\"><strong>Award Winner:<br \/><\/strong><\/span>Tohru Yoshioka-Kobayashi (Associate Professor, IIR)<br \/>Atsushi Akiike (Associate Professor, Tohoku University)<br \/>Sotaro Katsumata (Professor, Osaka University)<\/p><p><span style=\"color: #0000ff;\"><strong>Article Title:<\/strong><\/span><br \/>\u201cA technological turbulence in a product category and a borrowing of style from other product categories: An explorative study of the U.S. design patents\u201d<\/p><p><span style=\"color: #0000ff;\"><strong>Abstract of the paper:<br \/><\/strong><\/span>This study examines how technological turbulence affects the effectiveness of borrowing product appearance styles from other categories. Using a dataset of U.S. design patents in home electronics (1990\u20132017), we explore the relationship between cross-category stylistic borrowing and design impact, measured by forward citations. Results show that borrowing styles from other product categories enhances design impact only when the focal category is technologically stable. Furthermore, this positive effect occurs only when the borrowing involves third-party products, not brand extensions. These findings provide empirical support for consumer information processing theory and offer practical implications for design strategy during different phases of technological change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tohru Yoshioka-Kobayashi, Associate Professor, has been awarded the Best Paper Award at the 2025 JPIM Research Forum, organized by the Product Development and Management Association (PDMA). His conference paper was recognized for its significant contribution to the field of product development and innovation management. This achievement underscores IIR\u2019s commitment to advancing research with international impact, bridging academia and business practice. Organization: The Product Development and Management Association Award: 2025 JPIM Research Forum Best Paper Award Date: September 13, 2025 (Chicago, USA) Award Winner: Tohru Yoshioka-Kobayashi (Associate Professor, IIR) Atsushi Akiike (Associate Professor, Tohoku University) Sotaro Katsumata (Professor, Osaka University) Article Title: \u201cA technological turbulence in a product category and a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"common","vkexunit_cta_each_option":"","footnotes":""},"categories":[58,8],"tags":[],"class_list":["post-14182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-award","category-iir-news"],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/posts\/14182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/comments?post=14182"}],"version-history":[{"count":24,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/posts\/14182\/revisions"}],"predecessor-version":[{"id":14585,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/posts\/14182\/revisions\/14585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/media\/14184"}],"wp:attachment":[{"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/media?parent=14182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/categories?post=14182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/tags?post=14182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}