{"id":12208,"date":"2024-03-14T14:10:21","date_gmt":"2024-03-14T05:10:21","guid":{"rendered":"https:\/\/www.iir.hit-u.ac.jp\/en\/?p=12208"},"modified":"2024-08-23T15:42:47","modified_gmt":"2024-08-23T06:42:47","slug":"br71-4-2023","status":"publish","type":"post","link":"https:\/\/www.iir.hit-u.ac.jp\/en\/2024\/03\/14\/br71-4-2023\/","title":{"rendered":"Business Review Vol.71 No.4 SPR. 2024"},"content":{"rendered":"\t\t
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Vol.71 No.4 SPR. 2024 (In Japanese)<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A leading management journal in Japanese,
which builds a bridge between theory and practice.<\/p>

EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Marketing beyond Online-offline Integration
<\/span><\/b><\/p>

Chieko Minami<\/span><\/strong>
\u201cThe Impact of Emerging New Technologies on Online Channel and Omni-channel Strategies\u201c<\/strong><\/span><\/p>

Takumi Tagashira\u00a0<\/b><\/span>
\u201cManaging Retail Marketing Strategy in an Omnichannel Environment\u201d<\/b><\/span><\/p>

Takashi Okutani<\/b><\/span>
\u201cThe Quest for Authentic Shopping Experience in the Era of Unified Commerce<\/b>\u201c<\/b><\/span><\/p>

Tetsuya Aoki<\/b><\/span>
\u201cMarketing Strategy for Online Platform: Learning from Big Data Analysis on YouTube<\/b>\u201c<\/b><\/span><\/p>

Kyosuke Kusaka<\/b><\/span>
\u201cAugmented Reality in Online Shopping: Applications and Effects<\/b>\u201c<\/b><\/span><\/p>

Norio Imai\u00a0<\/b><\/span>
\u201cExpanding Relationships in Marketing: From a Digital Transformation Perspective<\/b>\u201c<\/b><\/span><\/p>

\u25cfManagement with Comprehending (1)
<\/b>Daisuke Satoh<\/span><\/b><\/p>

\u25cfEntrepreneurs Who Change the World (18)
<\/b>Kenji Ito
<\/span><\/b>\u00a0 Interviewed by Yaichi Aoshima \/ Masatoshi Fujiwara<\/span><\/b><\/p>

\u25cfIntroduction to Strategic Human Resource Management (3)
Tomoyuki <\/span>Shimanuki<\/span><\/b><\/b><\/p>

\u00a0<\/b><\/span><\/b>\u25cfBusiness Cases
<\/b>Satoko Suzuki
<\/span><\/b>\u201cOki Electric Industry Co., Ltd.: Penetration of design thinking and realization of all-participant innovation<\/span><\/b>\u201c<\/span><\/b><\/p>

Ken Ohkura \/ Keisuke Hori<\/span>
\u00a0\u201cMiyashita Sake Brewery<\/span><\/b>\u201c<\/span><\/b><\/p>

Ayano Nishihara Hirose \/ Reo Naganawa<\/span>
\u00a0\u201cKao Corporation<\/span><\/b>\u201c<\/span><\/b><\/p>

\u25cfManagement Forum
<\/b>Hiroshi Mikitani
<\/span><\/b> (Rakuten Group, Inc.
<\/b>\u00a0Representative Director, Chairman, President and CEO<\/span><\/b>)
<\/span><\/b>\u00a0 Interviewed by Seiichiro Yonekura<\/b><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Vol.71 No.4 SPR. 2024 (In Japanese) A leading management journal in Japanese, which builds a bridge between theory and practice. EDITED BY Hitotsubashi University, Institute of Innovation Research PUBLISHED BY Toyo Keizai Inc. Marketing beyond Online-offline Integration Chieko Minami \u201cThe Impact of Emerging New Technologies on Online Channel and Omni-channel Strategies\u201c Takumi Tagashira\u00a0 \u201cManaging Retail Marketing Strategy in an Omnichannel Environment\u201d Takashi Okutani \u201cThe Quest for Authentic Shopping Experience in the Era of Unified Commerce\u201c Tetsuya Aoki \u201cMarketing Strategy for Online Platform: Learning from Big Data Analysis on YouTube\u201c Kyosuke Kusaka \u201cAugmented Reality in Online Shopping: Applications and Effects\u201c Norio Imai\u00a0 \u201cExpanding Relationships in Marketing: From a Digital Transformation Perspective\u201c…<\/p>\n","protected":false},"author":1,"featured_media":12322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sns_share_botton_hide":"","vkExUnit_sns_title":"","_vk_print_noindex":"","sitemap_hide":"","_veu_custom_css":"","veu_display_promotion_alert":"common","vkexunit_cta_each_option":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-12208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hitotsubashi-buisiness-review"],"veu_head_title_object":{"title":"","add_site_title":""},"_links":{"self":[{"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/posts\/12208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/comments?post=12208"}],"version-history":[{"count":39,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/posts\/12208\/revisions"}],"predecessor-version":[{"id":13016,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/posts\/12208\/revisions\/13016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/media\/12322"}],"wp:attachment":[{"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/media?parent=12208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/categories?post=12208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iir.hit-u.ac.jp\/en\/wp-json\/wp\/v2\/tags?post=12208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}